{
    "title": "Marketing Lead",
    "modified_at": "2026-10-16 07:17:38",
    "published_at": "2026-10-16 15:38:00",
    "url": "https://careers.prezly.com/marketing-lead",
    "short_url": "http://prez.ly/gcne",
    "culture": "en",
    "language": "EN",
    "slug": "marketing-lead",
    "body": "<p>We&rsquo;re looking for a Marketing Lead who likes moving numbers, not just making things look nice.</p><p>At Prezly, the Marketing Lead owns the whole funnel, from the first visit to our website to the customer who recommends us to a colleague. You&rsquo;ll set the targets, decide what matters most, lead the team and roll up your sleeves when something needs doing.</p><p>Sometimes the best outcome is a campaign that fills the pipeline. Sometimes it&rsquo;s a quick test that tells us to stop spending money on a channel altogether.</p><p>If you&rsquo;re not hands-on, this isn&rsquo;t the role for you.</p><h4 id=\"how-we-work\" >How we work</h4><p>Prezly is a small, remote, bootstrapped and profitable SaaS company building PR software for communication teams around the world.</p><p>We don&rsquo;t do endless strategy decks or marketing committees. We set clear targets, launch, measure and adjust.</p><p>Every team has a scorecard with numbers it owns, and every quarter we pick a handful of priorities and get them done. Meetings are rare and a lot of work happens asynchronously.</p><p>You&rsquo;ll work closely with Product, Sales, Customer Success and Operations, with access to the customer feedback, product data and numbers behind what we&rsquo;re doing.</p><p>You&rsquo;ll also have a lot of freedom in how you work. Use the tools and workflow that make you productive.</p><h4 id=\"what-the-job-actually-looks-like\" >What the job actually looks like</h4><p>You might spend a morning on our marketing website because trial sign-ups dipped and you want to know whether it&rsquo;s the messaging, the page speed or the call to action.</p><p>You might look at the funnel and realise traffic isn&rsquo;t the problem: people sign up for a trial but never activate. So you work with Product and Customer Success to fix that instead of buying more clicks.</p><p>You might pause a Google Ads campaign that looks busy but doesn&rsquo;t bring in trials anyone wants to talk to.</p><p>You might spend an afternoon in a check-in with someone on your team, helping them get better at what they do.</p><p>And when something goes live, you should care about what happens next: the trials, the activations, the customers who stay.</p><p>That&rsquo;s what we mean by Marketing Lead.</p><h4 id=\"what-youll-own\" >What you&rsquo;ll own</h4><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Setting and hitting the marketing scorecard targets, priorities, and the reporting that tells us whether we&rsquo;re on track or not.</span></li><li><span>Funnel performance at every stage: traffic, trial, activation, retention and advocacy</span></li><li><span>Finding the growth bottlenecks and putting effort where it makes the biggest difference</span></li><li><span>The brand: website, messaging, conversion and performance</span></li><li><span>The marketing budget, including when to bring in freelancers or agencies and when not to.</span></li><li><span>The marketing team: coaching, regular check-ins, hiring, and any tough conversations too.</span></li><li><span>Making sure Marketing, Product, Sales and Customer Success are pulling in the same direction</span></li></ul><h4 id=\"what-were-looking-for\" >What we&rsquo;re looking for</h4><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>3+ years in a similar marketing role at a B2B SaaS company</span></li><li><span>A proven track record of growing lead generation, with the numbers to show for it</span></li><li><span>Hands-on SEO experience. You&rsquo;ve done it yourself, not just briefed it</span></li><li><span>Performance marketing experience, especially Google Ads</span></li><li><span>A strong sense of branding and positioning</span></li><li><span>Native-level English and a real way with words. You&rsquo;ll write a lot: website copy, emails, ads, articles. It needs to be on point</span></li></ul><h4 id=\"this-job-is-probably-not-for-you-if\" >This job is probably <u>not</u> for you if&hellip;</h4><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>You need a detailed brief before you can start</span></li><li><span>You want to lead a team but not do any of the work yourself</span></li><li><span>You consider a campaign finished the moment it goes live</span></li><li><span>You measure success in impressions and likes rather than trials and customers</span></li><li><span>You think activation and retention are a CS or Product problem</span></li></ul><p>There are plenty of good marketing jobs built that way.</p><p>Prezly isn&rsquo;t one of them.</p><h4 id=\"practical-stuff\" >Practical stuff</h4><p>Location: We&rsquo;re based within Belgium but we&rsquo;re fully remote, therefore we accept candidates within a +-2 hour timezone from CET, Europe preferred. We&rsquo;re strict on this; if you apply outside of the timezone we won&rsquo;t proceed with your application.</p><p>Contract: Full-time.</p><p>Salary: &euro;70K-100K/year, depending on ability, experience and awesomeness.</p><p>We&rsquo;re generous with our benefits so you can bring your A-game when you&rsquo;re working. Benefits include 35 days paid holidays for our full-time people and all-expenses paid team retreats, plus our profit-sharing bonus scheme. Plus a really cool, motivated, hardworking bunch of colleagues to work with, day-in, day-out.</p><p>If this sounds like your kind of marketing role, let&#039;s talk.</p><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-4329c83d-9fe8-4a6e-b50d-b8e67bbc25f1\"><div><div style=\"left: 0; width: 100%; height: 600px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Ftally.so%2Fr%2FgbjLad%23_cb1792127704&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div>",
    "author": {
        "first_name": "Helen",
        "last_name": "Wilks"
    },
    "format_version": 6
}